helena principato

^{Lunar Vestige is my bachelor thesis project, born from the direct collaboration with the Bally male accessories design department, during my internship.
My project started from the analisys of the brand identity: Bally’s philosophy focuses all its attention on the relationship between past and present, trying to find a historical connection for its new products. Reviewing all the most important events of Bally’s history, it is impossible not to notice that the first man who walked on the moon left a Bally-signed footprint on it. This almost mythical anecdote, a trace of the future in the company’s history, was never used as an expression of the brand. It is precisely from this unused ‘topos’, that the new male accessory line took its inspiration.}